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Kathleen Tynan McLaughlin's avatar

You get funnier and scarier with each post. Don't know how you do it, but I love it.

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Natalie Burdick's avatar

Interesting, I have 300+ variants (well in excess of your 271), yet I'm only ranked as being more Neanderthal than 84% of those in the 23andMe sample set...things that make you go hmmmm.

But, on that note about the importance of story telling -- it's why I love the 3V framework, and one of the reasons it is so key to effective messaging. It is employs a narrative arc that starts with the shared value, exposes villain and their motivation and misdeeds, and ultimately concludes with the vision of securing a better future: i.e., the setup, the confrontation, and the resolution.

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